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如何转型做快消业活动策划  

2011-07-21 19:48:22|  分类: 生涯发展 |  标签: |举报 |字号 订阅

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     问:我在快消业做了4年的行政工作,年初对自已的职业规划重新定位,目标锁定活动策划。但从近期的求职效果看很不理想,我该如何转型?

  答:快消业策划有两大类:一是甲方(即快消业公司)的企划部门或市场推广部门(非销售部门)。这类活动策划工作,一般要求你有实际销售经验,或者实地执行过别人策划的活动,需对销售场地、渠道特点、产品特点、消费习惯熟悉。你是做行政出身的,基本上比较难,可以考虑先做推广组执行组员,或者做销售后再转行。二是乙方(第三方推广执行公司或广告策略公司)。这类公司的策划偏创意,主要对你观察市场的能力有要求,同时要有创意,在行文和做汇报上有特长,比如擅长做PPT等。

  活动策划工作和行政工作看似都是办公室工作,但是快消业500强公司的品牌经理或者企划经理,一般都必须从销售团队或者至少是推广促销团队成长起来的。行政工作和策划工作,完全是两个没有交集的工种。如果你决定转型,那是需要勇气和重头学起的决心。
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  答:快消襖挡呋\辛酱罄啵阂皇羌追剑纯煜倒荆┑钠蠡棵呕蚴谐⊥乒悴棵牛ǚ窍鄄棵牛U饫嗷疃呋ぷ鳎话阋竽阌惺导氏劬椋蛘呤档刂葱泄鹑瞬呋幕疃瓒韵鄢〉亍⑶捞氐恪⒉诽氐恪⑾严肮呤煜ぁD闶亲鲂姓錾淼模旧媳冉夏眩梢钥悸窍茸鐾乒阕橹葱凶樵保蛘咦鱿酆笤僮小6且曳剑ǖ谌酵乒阒葱泄净蚬愀娌呗怨荆U饫喙镜牟呋匆猓饕阅愎鄄焓谐〉哪芰τ幸螅币写匆猓谛形暮妥龌惚ㄉ嫌刑爻ぃ热缟贸ぷ鯬PT等。

  活动策划筡挡呋\辛街傅" />an> 办公室工作,但是快消业500强公司的品牌经理或者企划经理,一般都必须从销售团队或者至少是推广促销团队成长起来的。行政工作和策划工作,完全是两个没有交集的工种。如果你决定转型,那是需要勇气和重头学起的决心。
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